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Hyundai Targets 150,000 Atlas Humanoid Robots Per Year by 2029, Aiming to Match Tesla on Price
Industry·ETNews / The Korean Car Blog·1 min read

Hyundai Targets 150,000 Atlas Humanoid Robots Per Year by 2029, Aiming to Match Tesla on Price

Hyundai Motor Group has laid out an aggressive mass production roadmap for Boston Dynamics' Atlas humanoid robot, according to a report from Korean outlet ETNews. The plan unfolds in three phases: initial production in 2027, mass production of 35,000 to 40,000 units in 2028, and a jump to 150,000 units annually by 2029. Hyundai expects the per-unit cost to drop from around $130,000–$140,000 for early units to approximately $20,000 at the 150,000-unit scale — matching Tesla's target price for Optimus. Atlas is already being tested at Hyundai's HMGMA Metaplant in Georgia for automotive manufacturing tasks. To support the ramp, Hyundai is running competitive bidding and technology verification with global suppliers, while collaborating with Google on advanced AI integration. Industry insiders say the urgency is driven by both Tesla's 1-million-unit ambition and the rapid rise of Chinese humanoid manufacturers who already dominate global shipments.

HyundaiBoston DynamicsAtlasMass ProductionManufacturingSupply ChainTesla
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